About cb@christianbjerrum.com

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So far cb@christianbjerrum.com has created 4 blog entries.

The missing key to unlock sales conversations


For the first few years doing sales training, we always hit the same problem. We’d do all the important stuff around powerful questioning & listening, identifying needs, creating an emotional connection etc and then say “now explain your Value Proposition” to be met with puzzlement or more often 10 different answers.

The missing key to unlock sales conversations2023-09-04T17:12:00+01:00

Are you making the most of your value offer?


For too many businesses, a value proposition statement is just a line developed by someone that might be inserted in a pitch or a website. What a waste! Value Propositions, properly created and implemented across the organisation have a transformative power to drive growth. Why?

Are you making the most of your value offer?2023-09-04T17:10:01+01:00

We have a new website…and a reason to celebrate!


Our story began 12 years ago when Ian and Paul set up KAMBridge to focus on helping clients develop commercial skills. At the same time, in Copenhagen, Christian began helping clients implement their strategies in powerful and collaborative ways. At a chance meeting 4 years ago, both parties discovered a shared belief in the remarkable power of Value Proposition thinking to make business better and The Value Factory was formed.

We have a new website…and a reason to celebrate!2023-09-04T18:20:20+01:00