The Value Factory creates clear value propositions that your teams can communicate to customers consistently and powerfully.

We target agreed improvements in sales typically above 10%.

Take the test

Ask 10 people from your team why customers should buy from you and not your competition?

Did you get the same 10 answers?

See how The Value Factory
can help your business

If we were to ask 10 people in your business…”why should customers buy from you versus your competition?” how consistent do you think the answers would be? And how compelling would they be?

We believe that less than 5% of companies meet their full growth potential, because they haven’t clearly articulated the value they deliver to customers.

This is where we help…

We run short and highly interactive workshops that bring together sales and marketing teams to work out what the right value propositions really are.

We then help convert these value propositions into practical sales tools that deliver compelling and consistent reasons to buy.

Our process works well face to face and virtually. By co-creating differentiated value propositions, you can expect to see immediate improvements in sales performance.

We know the value we can bring to your business. Are you clear on the value you bring to your customers?

A chance meeting and a shared belief that less than 5% of companies meet their full growth potential, due to non-existing or vague value propositions, fuelled the desire to start The Value Factory. We are…

Paul Linthwaite

Paul has held Director-level roles across Sales & Marketing with leading companies such as Diageo, Britvic and BBC Worldwide. Since 2011 he has advised a range of clients across B2B and B2C sectors on value growth initiatives. Additionally, Paul lectures on Strategic Customer Engagement at Aston University.
+44 07921 113339

Ian Minichiello

Ian has a wealth of commercial knowledge drawn from over 20 years of experience with blue-chip consumer goods businesses. A former Sales Director, he has led teams and managed customers for Diageo, Pernod Ricard and Constellation Wines across all channels of trade in the UK.
+44 07837 203952

Christian Bjerrum

Christian grew up in advertising and marketing and has been fortunate to work for some remarkable brands at great advertising agencies like J. Walter Thompson, Ogilvy and BBDO. In recent years he has focused his efforts on strategy execution and strategy communication and helped companies create growth across Europe, Middle East and Africa.


“Working with The Value Factory was both enjoyable and rewarding. They spent time with our customers, our Sales team and our Marketers, using a comprehensive process to help us develop a compelling Value Proposition for our Dakea brand. They didn’t stop at development – the team at The Value Factory have been instrumental in the execution and communication of our Value Proposition with our customers.”

Piotr Czernic
International Marketing Director
Altaterra Polska Sp. z o.o.

“TVF has had a big impact on our business and commercial culture across multiple markets. Co-creating the Value Propositions for our most important customer segments has been an inclusive and motivating task and the subsequent and even more important roll out support has been critical and rewarding and has resulted in new strategic initiatives.”

Anders Andreassen
General Manager, Nordics
Kao Salon Division

“We had reached that stage where we needed to be clear on what we stood for and why that mattered to our customers.  Working with TVF enabled us to both confirm and unlock elements of our Value Proposition which enables us to build solutions true to that proposition and provide strong points of evidence.”

Neil Evans
Managing Director

“A fresh approach and a series of well-designed tools helped us to surface new value, and move closer to the true potential of our business.”

Jim Coates
Marketing Director

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Church End House
Church End, Albury, Ware
Hertfordshire, SG11 2JG, UK

Nordre Toldbod 27, 1259 Copenhagen, Denmark