We help leadership teams accelerate
growth using Value Proposition thinking
– aligning strategy across functions and
improving sales performance.
“Strategy is based on a differentiated customer value proposition. Clarity of this value proposition is the single most important dimension of strategy.”
Strategy Maps, Robert S. Kaplan and David P. Norton, HBR Press
“Fewer than 5% of companies have financially quantified Value Propositions.”
Professor Malcolm McDonald; MMC
Being clear on who is going to buy your product and why is the most important question in business. Most businesses are just not clear on why a customer should buy from them versus their competitors.
Our efficient survey tools and guided 4-stage process enables leadership teams to crystallise their value drivers to focus business activity and step-change sales performance.
We formed The Value Factory in 2019 based on our conviction that establishing clarity around a Value Proposition was the single biggest initiative that leaders can do in order to achieve business alignment and win with customers. Since then, we have created an efficient template-driven, workshop-based approach to guide senior teams on using Value Propositions to create growth.
Take this 5 minute test to get to see how good you are at Value proposition thinking.
“We had reached that stage where we needed to be clear on what we stood for and why that mattered to our customers. Working with TVF enabled us to both confirm and unlock elements of our value proposition which enabled us to build solutions true to that proposition and provide strong points of evidence.”
“TVF had a big impact on our business and commercial culture across multiple markets. Co-creating the Value Propositions for our most important customer segments has been an inclusive and motivating task, and even more importantly their roll-out support has been critical in delivering new strategic initiatives.”
“Working with TVF has been enjoyable and rewarding. They spent time with our customers, sales teams & marketeers, using a comprehensive process to develop a comprehensive value proposition for our Dakea brand. They didn’t stop at development – they have been instrumental in the execution & communication of our VP with customers.”
Why you need Value Proposition thinking.